Helicopter Tours & Scenic Flights Gold Coast

Privacy Policy


Sea World Helicopters Pty Ltd (SWH) is the operator of Sea World Helicopters and its related websites and social media sites.

SWH will from time to time gather information from our customers and other parties with whom we deal to enable us to improve the nature of the services we provide. The types of personal information SWH collects about you will depend on what interactions you have with us and the types of services or products you use. SWH understands our customers’ concerns regarding confidentiality and takes seriously its obligations in respect of all information it gathers. To safeguard that information, we have implemented a policy to ensure compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy outlines how SWH deals with Personal Information.


  • Nature of Information

The information SWH collects in most cases relates to Customers but can relate to suppliers and other parties we deal with (for the purposes of this Privacy Policy all such people are described as Customers). Information is gathered for a range of purposes, including the provision of ongoing Customer support and the compiling of Customer databases to enable us to more accurately market our goods and services. The type of information we collect includes such things as contact details, buying habits, opinions, product preferences and transactional details. SWH treats all such information which is collected and identifiable as relating to an individual as Personal Information within the context of this Privacy Policy. 

  • How SWH collects Personal Information

In accordance with the APPs, where practical, Customers of SWH may deal with SWH on an anonymous basis. However, as a provider of a wide range of services, SWH frequently finds that it is necessary to collect Personal Information during the course of transactions.

Personal Information may be collected about Customers via the following means:

  • competition entry forms;
  • application forms;
  • email;
  • websites (including in some instances cookies);
  • online transactions;
  • networking functions (such as business cards);
  • over the phone;
  • patron surveys;
  • at the front reception;
  • at the ticket box;
  • in contracts;
  • incident and visitor records;
  • CCTV footage, RFID data and photographs;
  • credit card details via credit card purchases; and
  • information collected from third parties. 
  • Information given to Customers

When Personal Information is collected from a Customer, they are advised at the time of collection or as soon as practical after its collection as to:

  1. SWH’s contact details;
  2. the purpose of collection;
  3. the fact that a Customer can access the Personal Information that SWH holds about them;
  4. the types of organisations to which their Personal Information may be disclosed;
  5. any law that requires the Personal Information to be collected; and
  6. the key consequences if all or some of the information cannot be collected; and
  7. whether the Personal Information will be disclosed to overseas recipients.

Where SWH collects Personal Information about a Customer from a third party, and the Customer has not previously consented to that third party providing the information to SWH, we will, where reasonable and practical, provide the Customer with the following information about that third party:

  1. the third party’s contact details;
  2. the purpose of collection;
  3. the fact that the Customer can gain access to the Personal Information;
  4. the types of organisations to which their Personal Information may be disclosed by that third party;
  5. any law that requires the Personal Information to be collected; and
  6. the key consequences if all or some of the information cannot be collected.
  • Sensitive information

SWH will not ask a Customer for information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, or details of health, disability or sexual activity or orientation, unless:

  1. the collection of that information is specifically authorised by law; or
  2. the collection of the information is necessary for the establishment, exercise or defence of a legal claim.
  • Customer consent

Wherever practical, SWH will obtain the express consent of Customers to the collection of Personal Information.In some situations, SWH will interpret a Customer’s actions as indicating that a Customer consents to the collection of Personal Information. This may occur where the Customer has provided Personal Information for a particular purpose and that purpose cannot be achieved without SWH making use of the Customer’s Personal Information.

  • What happens if Personal Information is not provided?

Where relevant, SWH will endeavour to make Customers aware that SWH may not be able to provide a proper service to them if Personal Information is not provided upon request. 

  • Cookies

Cookies are small pieces of data stored on the web browser on computers. SWH websites may store cookies on a Customer’s web browser. The main reasons SWH stores cookies are to:

  1. improve customers’ website browsing experience. For example, to remember a Customer’s search criteria and to remember any site preferences for future visits to those web sites;
  2. gather statistics on site usage; for example, page views and drop off points so SWH can monitor site usage and make improvements to site usability.


  • Use of Personal Information

SWH may use Personal Information for the purposes identified at the time of collection which may include:

  1. to provide and administer SWH’s goods and services, such as verifying a Customer’s identity; contacting Customers about orders and bookings; processing payments; training staff; testing its systems; and managing interaction with SWH’s suppliers;
  2. to provide and operate SWH’s competitions, promotions and events;
  3. to distribute SWH’s newsletters and other communications by itself or with the assistance of third-party services providers;
  4. for Customer support, including resolving and providing assistance for orders or tickets or to respond to other enquiries or requests;
  5. to conduct marketing activities for SWH’s products and services, or products and services of third parties, and to conduct market and other research to improve SWH’s products, services and marketing activities;
  6. to conduct market research and analysis;
  7. to provide information technology services such as data storage, distribution services, communication networks, software and system development, maintenance and support, and information processing, analysis and reporting;
  8. to provide services in the course of investigating a complaint or a security incident;
  9. for the purposes of a confidential alternative dispute resolution process; or
  10. to maintain records and comply with Australian law. 
  • Disclosure of Personal Information

In general, only officers, employees or contractors of SWH may view Personal Information.

SWH will only grant access to parties other than SWH’s officers, employees and contractors to view Personal Information where SWH believes that access is necessary to achieve the purpose for which the Personal Information was collected.

From time to time, SWH may grant access to service partners, companies or individuals with whom it shares some common commercial interest to view Personal Information where SWH believes that access is necessary to achieve the purpose for which the Personal Information was collected.

To the extent that these service partners, companies or individuals are located in Australia and SWH gives them access to a Customer’s Personal Information, they are subject to privacy legislation which prevents the Personal Information being used for any other purposes. SWH will only disclose Personal Information to parties other than SWH’s officers, employees and contractors without a Customer’s consent if:

  1. SWH believes that the disclosure may lessen a risk of harm to the health or safety of any person;
  2. SWH believes an unlawful activity is being undertaken and the Personal Information is disclosed as part of SWH’s investigation into this activity;
  3. SWH is required by law to disclose the Personal Information; or
  4. the disclosure is required for the enforcement of a criminal law or a law imposing a pecuniary penalty or for the protection of public revenue.
  • International transfers

SWH may disclose Personal Information to countries outside Australia. SWH will only do so in compliance with all applicable Australian data protection and privacy laws. SWH will take reasonable steps to protect Personal Information no matter what country it is stored in or transferred to.

  • Identification

SWH does not use any prohibited identifiers (such as a tax file number) to identify its Customers. 

  • Storage and Security

Personal Information may be stored in either hard copy form or on computer or both. Hard copy Personal Information is wherever practical, kept under locked security. Personal Information stored on computer is wherever practical, password protected. Where possible and practical, SWH will endeavour to comply with recognised Australian and international standards relating to information security. SWH regularly deletes and de-identifies Personal Information if the information is no longer needed by SWH.

  • Updating Personal Information

SWH regularly monitors the quality and accuracy of Personal Information that it maintains and where practical, updates that information on a regular basis. Customers can update or correct their Personal Information at any time by contacting SWH’s Privacy Officer.

  • Minors

SWH has adopted the position proposed by the Privacy Commissioner that a young person is able to give their consent when he or she has a sufficient understanding and maturity to understand what is being proposed. When obtaining Personal Information from minors, SWH will make a determination as to the minor’s understanding of why the Personal Information is being collected, before deciding to collect that information.

  • Competitions

Personal information gathered during competitions run by SWH will be governed by the principles set out in this Privacy Policy unless an express statement is made in relation to privacy in the conditions of entry for the competition.

  • Direct Marketing

Personal Information collected for direct marketing purposes will only be collected, used or disclosed with the consent of the relevant Customer as provided for in this Privacy Policy. In circumstances where SWH cannot practically obtain the consent of a Customer, then SWH may still engage in direct marketing to that Customer, but will:

  1. include an ‘unsubscribe’ facility so Customers can unsubscribe from the mailing list at any time; and
  2. clearly and accurately identify the sender of the message; and
  3. include information about how Customers can contact SWH if Customers wish to be removed from any mailing list or to contact SWH’s Privacy Officer. 
  • Access to Personal Information

Customers may access their Personal Information by contacting SWH’s Privacy Officer. Any request to provide access to this information will be dealt with within a reasonable time.


  • When access can be withheld

Access to Personal Information may be withheld in several circumstances. These include where:

  1. providing access would pose a serious and imminent threat to the life or health of a person;
  2. providing access would have an unreasonable impact on the privacy of others;
  3. the information is subject to confidentiality where the person who provided the information to SWH did so expressly on the condition that it remains confidential;
  4. the request is vexatious or frivolous;
  5. the information relates to current or anticipated legal proceedings between SWH and the person and the information would not be required to be discovered to a court;
  6. SWH is in commercial negotiations with the person and the information would reveal SWH’s intentions;
  7. providing access would be unlawful or SWH is required by a law to withhold access; or
  8. providing access could prejudice the investigation or detection by SWH or by a government body of an unlawful activity or some serious or improper misconduct.

Where SWH does withhold Personal Information, SWH may instead choose to give the Customer a summary of that information.

  • Written reasons

If SWH withholds access to Personal Information, SWH will provide written reasons to the extent required and how the Customer may complain about the refusal.

  • Third party intermediary

If SWH withholds access to Personal Information, SWH will consider whether the provision of access to an independent third party will meet SWH’s and the relevant Customer’s needs.

  • Contractors

SWH may from time to time employ subcontractors to provide services to it. In these situations, Personal Information may be collected about those subcontractors. This Privacy Policy applies equally to those subcontractors.

  • Who to contact

SWH is committed to working with its Customers to obtain a fair resolution of any complaint or concern about privacy.


SWH may make images and recordings of all the passengers on the flight you are on (‘filming’). Such filming may be for a tour video of you to be sold or provided to you by SWH after the flight or it may be a tour video of another passenger in which you are filmed incidentally.

You give us consent to film you (and where you are the parent or legal guardian of a passenger who is a child, you give us consent to film the child) and to sell or provide the images and recordings as a tour video to you or another passenger of the flight exclusively.

SWH will not use or provide the images and recordings for any other purpose and SWH shall make reasonable endeavours to delete all images and recordings as soon as reasonably practicable. You agree that SWH is the owner of the copyright in the images and recordings and any tour video made with the images and recordings.

If you have a concern about your privacy or you have any queries on how your Personal Information is collected or used please contact SWH using the details below. We will respond to your query or complaint within a reasonable time. If you are not satisfied with SWH’s response, you may also contact the Office of the Australian Information Commissioner.

You can contact our Privacy Officer at: